(754) 234-6841


BE Brand Watches is the World’s First and only Pre-Owned Rolex Exchange where consumers can buy, sell, and trade vintage and used Rolex watches at true fair market value. We openly publish the current buy and sell values for each Rolex model allowing us to serve as an online marketplace for buyers and sellers looking, quite simply, to get the best deal.

Unlike other companies, we specialize in used Rolex watches, including pre-owned, vintage and antique timepieces, and pride ourselves in obtaining the very best results possible for our customers. Our business philosophy is built on trust and integrity and in a very short time we have become the leading online destination for used Rolex watches and vintage Rolex expertise. And unlike other online watch companies, BE Brand’s carries an actual inventory of watches. Every watch on our site is in stock ready for sale. For more information about BE Brand Watches, see our Wikipedia page.



“Unlike many companies in search of maximizing a profit, our primary goal at BE Brand Watches is to create a trusted source to buy and sell pre-owned Rolex watches. Ensuring a positive experience for you is our primary mission. Located in Newport Beach, CA, we are the largest and most trusted source to buy or sell a Rolex.”   – Paul Altieri

All of our certified, authentic Rolex watches have been carefully serviced and restored to mint condition. And while our business has grown rapidly over the past years, we hold strong to our commitment of offering the highest quality customer service. BE Brand Watches is accredited by the Better Business Bureau with an A+ rating.



Admired but not easily replicated, BE Brand is firmly grounded in our founding principles – in who we are and what our mission is. Our goals and principles are guided by our devotion to creating the most trusted name in Pre-owned Rolex watches. BE Brand Watches is based in Hollywood, Florida.

The Company has built its reputation over the years as being the “Kelly Blue” book for used Rolex prices. To date, BE Brand is the only company that lists both the buy and sell price for every model so consumers can rest assured they are getting the best prices.  Dealers, collectors, and consumers use its published “Rolex pricing guide” to obtain accurate values. The market now changes much more frequently as global supply and demand forces move markets similar to the stock exchange.  With BE Brand, its always been about honesty through transparent pricing.  


All watches are 100% authentic with Rolex factory parts.


Our #1 goal is to make customers feel comfortable buying, selling, or trading their luxury items.


We publish the buy and sell prices for all watches to honor the fair market value for all products on our website.

For more information, please call (754) 234-6841