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Founded in 1999, BE Brand Watches is the leading online marketplace for buying, selling and trading used Rolex watches for men and women. With over 20 years of experience, and thousands of satisfied customers, we carry the world’s largest selection of used Rolex watches for sale as well as other top brands like Omega, Panerai, Patek Phillippe and more.  Our pre-owned Rolex exchange is known for providing excellent customer service and offering the best prices through our low-price guarantee.  All watches listed on our site are in stock and immediately available for free overnight shipping. Our selection is meticulously inspected and authenticated by third-party experts, ensuring every luxury watch listed on our store is 100% certified authentic.  Located in Hollywood, Florida, we are proud members of the BBB, the IWJG, Jewelers Board of Trade and the Chamber of Commerce.



Whether you are looking to buy, trade, or sell a Rolex watch, you can always count on us to provide the best prices and the best service. Our team of experts are professionals in their field and will thoroughly examine your Rolex to arrive at the most current fair market valuation. We offer this level of service on all brands, but Rolex is our specialty.  In the past 10 years, we have purchased more used, pre-owned and vintage Rolex watches than anyone in the industry.  And we understand that selling a Rolex can be a daunting experience so to that end we offer same-day immediate payment by check or wire, and your watch is insured from the second it leaves your possession. Your trust is of paramount importance. We are the only retailer that offers transparent prices allowing our marketplace to serve as a “Kelly Blue Book” for used Rolex watches.  Values and prices have significantly increased the past 5 years so it’s important to sell your watch to a buyer that is dedicated to the brand and is up to date on current values.  We guarantee the best buy prices and can get you a firm quote in less than 1 day.



Trust, honesty, and transparent pricing.  The Company offers the largest and finest selection of used, pre-owned, and vintage luxury watches from brands including Rolex, OMEGA, Patek Phillippe, Panerai , and more. It has become the ultimate destination for consumers looking to buy, sell, or trade certified pre-owned timepieces, attaining a BBB A+ rating, 5/5 stars in Ekomi, and has been quoted and featured in many of the world’s leading news publications. And unlike competitors, all watches are in stock ready for immediate overnight shipping.  Visit our resources page to learn more about the Company and its rich history. All watches are restored using established authorized repair shops using genuine parts.



Rolex watches are synonymous with style, elegance, and sophistication. From its humble beginnings in London in 1905, to becoming one of the most revered brand names in the world. The company has and will always remain in the upper echelon of luxury timepieces. Wearing one of these beautifully-designed wristwatches exudes a certain kind of style and grace unmatched in the watchmaking industry. Few other brand names are enamored on such a broad scope, or so universally treasured on such an international scale. From the coveted vintage collection to the modern references such as the Rolex Submariner, the Rolex Day-Date, the Rolex GMT Master, or the Rolex Datejust, there is a model to fit every style


Everyone deserves their chance to shine, and accentuating your lifestyle with one of the many certified pre-owned pieces we have in our collection is an investment that not only transcends time, but maintains its integrity and sustains value far past tastes and trends. Both men’s Rolex watches and women’s Rolex watches have become treasured family timepieces that have been passed down from generation to generation. Looking for something special? We now offer a unique collection of fine authentic vintage Rolex watches and invite you to browse the ever-changing selection. Vintage Rolex watches have become increasingly popular and values have spiked these past several years. Our resident vintage Rolex expert Paul Altieri has been an avid collector and watch enthusiast since 1980 and can be reached on the vintage Rolex Forums at paul.altieri.watches@bebrandwatch.com.    


Browse our online collection for the accessory that fits your budget and lifestyle. Our selection is vast but singular in quality and affordability. Bob’s strenuous process ensures the highest quality of used Rolex watches, loose diamonds and estate jewelry. By focusing on luxury and integrity, our in-house experts can help pinpoint the exact specifications of our customers and guide them towards a piece that perfectly balances style, sophistication, and timeliness. The rest is up to the onlookers. The Company consistently ranks as the “best place to buy a Rolex”.    


We have an ever-evolving selection of men and women’s Rolex models, with some representing modern timepiece aesthetics, and others bearing more spirited vintage design ethos – a category that has increased quite significantly in terms of value and popularity over the last several years. Along with a wide selection of new and used models for purchase, Bob’s Watches is the most trusted destination to sell vintage and contemporary Rolex watches at full market value. Our Rolex serial numbers chart look-up tool (click here) helps owners learn when a specific piece was manufactured, and by filling out and submitting the form on our Sell Rolex page, viewers can get exact estimations on models in question. In addition, our YouTube video helps visitors learn “How to spot a fake Rolex.”   The Rolex Datejust From the first Rolex Datejust model, reference 4467 in 18 ct gold, created and launched by Rolex in 1945, to the current models offered today like the 126234, 126334, 116300, 126200, 126284RBR, 116238, 116231 and more, there is a perfect watch configuration to fit your style and budget. Famous celebrities from Roger Federer, one of the greatest tennis players of all time, to Tiger Woods, the brand is synonymous with luxury, prestige, and success.   The Rolex Day Date When it comes to innovation Rolex did it right when they produced the first-ever watch to display both the date and the day back in 1956. The Rolex Day Date is produced in both 18k gold or platinum. This model exudes both sophistication and class.   OMEGA Watches Omega:  a brand built on innovation and technology. Founded in 1848, the brand has become a global leader and has earned a reputation for quality, precision and durability. Its products were the first to reach the moon through the Apollo missions and they have been the official timekeeper for the Olympics and the official sponsor of the James Bond movies.  Some popular models inside the OMEGA watches lineup include: The SPEEDMASTER, the SEAMASTER, AQUA TERRA, PLANET OCEAN, CONSTELLATION, and DE VILLE.   The Panerai Collection If you are searching for a nice blend of Italian design and Swiss technology, you might want to take a closer look at our Used Panerai watches selection. Founded in 1860 in Florence, Italy this brand manufactures a selection of elegantly crafted timepieces.



We pride ourselves on buying and selling nothing but genuine, 100% authentic timepieces. Our in-house watch experts check and certify the authenticity of each and every piece so that customers are guaranteed to be purchasing a 100% real and genuine product. And to best accommodate our clients we go to great lengths to ensure we curate a selection that falls within their budget, while still focusing on pieces that can truly enhance a lifestyle. We strive to help each client find what they are looking for. From two-tone Datejust watches to gold Date Date timepieces, we keep a large inventory on hand to ensure the best possible selection. Some of our most popular Rolex models below:

  • Submariner
  • Datejust
  • Datejust II
  • Vintage Rolex 
  • Day Date
  • President
  • Day Date II  
  • Daytona
  • GMT Master
  • GMT Master II
  • Explorer
  • Explorer II
  • Sea-Dweller
  • Yacht-master
  • Yacht-master II
  • Air-King
  • Milgauss
  • Cellini
  • Sky-DweIIer
  • Women’s Rolex


If you wish to sell a pre-owned model, customers can be rest assured that confidentiality, safety and security, and privacy protection is paramount to BE Brand Watches. If you have been searching for a store to sell your watch let us help. We take the utmost care and consideration when entrusted to handle such a high-caliber investment, and will do all we can to deliver an exceptional customer service experience. For over 5 years, BE Brand has been rated the “best place to sell a Rolex”.


As the most trusted name in luxury watches, with the largest inventory on-hand and ready for immediate sale, BE Brand Watches is the foremost destination to find the best in authentic, pre-owned luxury accessories. So whether on the hunt for a new pre-owned Ceramic No Date Submariner, or a vintage Paul Newman Daytona, BE Brand is your primary source to find the best-of-the-best in pre-owned luxury goods at unbeatable prices.




As the most trusted name in luxury watches, with the largest inventory on-hand and ready for immediate sale, BE Brand Watches is the foremost destination to find the best in authentic, pre-owned luxury accessories. So whether on the hunt for a new pre-owned Ceramic No Date Submariner, or a vintage Paul Newman Daytona, Be Brand is your primary source to find the best-of-the-best in pre-owned luxury goods at unbeatable prices.